Live Streaming Easier than Ever|Mobile is Pervasive as Connectivity Advances
We have been here before. This reminds me of when Napster came into being. Live streaming has allowed everyday individuals the ability to broadcast content in real time regardless of where they find it. For many of the large broadcast giants- just like the big record companies of the past -this could be a big problem. The question is how will they handle it?
On the flip-side, live stream broadcasting has empowered the individual and small organizations the ability to share their messages with their audiences in a way that has never been more effective or easier to do. As you read the article below, think of all the ways you could incorporate live streaming to expand your personal brand or broadcast your know-how with your audience.
Learn about the Brave New World of Live Streaming…Read Below
With Periscope and Meerkat being two of the breakout stars of this year’s SXSW, and Snapchat serving as the primary engagement tool for Hillary Clinton’s 2016 presidential campaign, live video platforms have taken the media, political and business worlds by storm.
Although live streaming has been around since the early days of CU-SeeMe and Ustream, its newest renditions present opportunities for remote digital engagement that have never been seen before — including on mobile — and everyone is trying to figure out how to leverage it.
Organizations know the new generation of live video platforms can have a positive impact across industries, as the platforms become major launching pads for engaging with today’s largest generational group: millennials.
But, concurrently, these platforms pose potential problems for brands that want to deliver controlled experiences; you may recall the issues for HBO and Showtime caused by Periscope during the Mayweather-Pacquiao fight. Generally, these platforms also present challenges like scaling to enterprise-size audiences and convincing audiences to adopt these new forms of engagement.
There are very apparent problems with the new ability users are given through remote live streams. Primary among them is the viability of controlling proprietary content when most viewers have a device in their pocket that could instantly rebroadcast any event to thousands of other viewers, with or without a license to do so.
Overcoming the problem of content protection and distribution is big, but so is operating on the right scale and platform to engage the highest number of viewers.
On Audience Reach: Use Video To Gain Traction
Alex’s Lemonade Stand, a nonprofit that raises money to help children with cancer, took its local efforts global by using Blue Jeans Primetime, a video event tool. Alex’s Lemonade Stand was able to rally participants and schools from New Jersey to Taiwan over video to kick off its summer fundraising efforts. Over video, participants were able to engage, interact and draw inspiration from other volunteers as they headed out into their yards to raise money for the organization.
In all, there’s no denying that the future of live video-streaming services is bright. As this technology is relatively new, kinks will need to be worked out, but platforms like Twitch make it clear that the market holds promise. Mobile is pervasive as advances in connectivity make video streaming easier than ever. Snapchat and Twitter have already changed the way consumers engage with brands; it’s time that apps like Periscope and Meerkat do the same.
